Have you noticed how even good leadership practices no longer work the same way when the team grows rapidly? Projects become more complex, decision-making slows down, and the work atmosphere may suffer—even if the people are highly competent.
As an organization grows, people-centred leadership and goal-oriented interaction become even more important. New managers need a framework, shared language and best practices—otherwise everyone leads in their own way, and the organizational culture begins to fragment.
So if you are aiming to enter or expand into a new market — or simply keep pace with your growth — it places significant demands on your company’s leadership capabilities. The defence and NATO market offers major opportunities, but it also presents real challenges for companies. This is why, in addition to having the right experts, a company needs effective leadership and the right networks to succeed.
The solution is a clear model that gives every leader concrete tool. Effective leadership culture is not a coincidence, it is a choice that can be made.

Based on these themes, we want to offer companies the capabilities and readiness to scale and succeed in demanding markets. Finnish Operations Center and Deep Lead invite you to a jointly hosted free webinar on 29 September 2026.
In this one-hour session, leading Finnish experts in their fields will provide insights and competencies to support both your personal development and the growth of your company.
Time and Place
Time: Wednesday, September 29, 11:00–12:30 EEST
Place: Online (Teams)
Program Structure
Introduction to the Deep Leadership Model
The developer of Deep Leadership, founder of Deep Lead Oy, Vesa Nissinen (PhD, Professor of practice, Colonel (ret.)), will explain how the model emerged from decades of research and what kinds of results organizations have achieved with it.
Niko Leppänen (M.Ed.), Head of Digital Services at Deep Lead Oy, will demonstrate how the virtual coach within Deep Lead Academy supports and coaches’ leaders regardless of time and place. The demo will illustrate how an AI-based coach enables continuous, individualized support and learning in everyday leadership situations.
Your turn to ask:
How does this apply to our situation? How do we get started?
FOC is a Finnish expert organisation specialising in the defence and NATO markets. We operate a global network of more than 1,500 companies and collaborate with a wide range of advisors, including generals from the Finnish Defence Forces and numerous industry specialists. We support companies in entering and succeeding in the NATO and defence market.
Deep Leadership® is a scientifically researched model and training program that has been proven to positively impact leadership culture. The model is based on over 27 years of research and 23 years of active development work with more than 2,700 client organizations.
The Finnish Defence Forces selected Deep Leadership as their official model because in safety-critical environments, trust, commitment, and goal-oriented interaction are not optional—they are prerequisites. The same applies to rapidly growing companies.
The webinar is useful for anyone working in people leadership. Especially CEOs, executive teams, and HR directors in growth companies who are building leadership culture to support growth will benefit greatly.
Register using the form below!
The webinar is organized by Deep Lead in cooperation with the Finnish Operations Center (FOC), which connects actors in the defence industry ecosystem and supports companies in NATO markets. In NATO markets, effective leadership plays a significant role in a company’s capabilities—but additional steps are also required:
Growth requires leadership that endures.
Register now.